Before TikTok dating coaches, Instagram self-help gurus, and YouTube “alpha male” breakdowns… there were these guys. A hundred years ago, “Personal Magnetism” wasn’t just a concept… it was the hottest self-improvement craze on earth.
Long before pheromone sprays, pickup bootcamps, and endless reels about becoming a “high value man,” men and women were mailing away for mysterious brown-envelope courses promising an almost supernatural presence.
Picture it: the Roaring Twenties.
Smoke curling through speakeasies. The low thump of jazz. Men in three-piece suits and razor-parted hair; women in silk dresses enveloped in clouds of perfume. Everyone chasing that elusive edge—the power to walk into a room and effortlessly command every eye.
The sales pitches? Bold. Shameless. Sensational.
They promised irresistible charm in 24 hours. They oozed promises of “Sex Magnetism” so potent that strangers would feel mysteriously compelled towards you without you uttering a single word. To turn the shy, awkward, and unnoticed into magnetic forces of nature.
The ads you’re about to see are real.
Word-for-word from the early 20th century.
They’re ridiculous, brilliant, and somehow timeless all at once.
💎 Important Note!
Before we dive into the fascinating world of Personal Magnetism and its century-old secrets, I want to quickly bring your attention to an exciting development:
The launch of the Dark Aura Blackbook.
This carefully curated collection of knowledge, strategies and habits is your gateway to understanding the subtle, often overlooked psychological forces that shape charisma, influence, and attraction. And further – acquiring the exact qualities that make “success” not only automatic… but inevitable. It’s not just theory.
It’s actionable knowledge designed to help you master the invisible dynamics that control how people see, hear, and feel your presence. And arm you with the tools for life mastery.
If you’ve ever wondered how to effortlessly command respect, attention, and intrigue – this blackbook is for you.
Before we continue to explore the timeless Personal Magnetism ads (and the actual products themselves behind the ads), I encourage you to take a moment and discover more about the Dark Aura Blackbook.
It might just change how you see yourself, and how others see you.
Let’s continue…
“What Is Magnetic Attraction?
They are strangers, almost. He was introduced to her at a dance a few weeks ago. She invited him to her home. He came.
And now, as they sit near each other, as they talk idly of the things that interest them both — they are conscious of a strange, irresistible urge. They move closer to each other. Their hands touch, and an electric thrill runs through their bodies. They look at each other with eyes that are big with wonder and joy. They are… in love!
What is that powerful magnetic influence that draws one man to one woman — forever, irresistibly? What is that strange, never-failing spark that awakens love? What is it, in man or woman, that seems to draw and fascinate — a hypnotic power that no one can resist?
You have it. Everyone has it. But only one person in a thousand really uses this amazing power to get what he or she wants out of life.
How You Can Learn the Secret of Magnetic Control
You have the magnetic attraction you need, but you are not using it! You can be popular in social life. You can be successful in business. You can get whatever you want out of life, you can be precisely the man or woman you want to be — if you will only be fair to yourself and give your natural magnetism a chance to show its powers.
How, you ask? Let Edmund Shaftesbury, famous scientist and psychologist, awaken the spark of your magnetic conscience. For years, this extraordinary genius has been quietly teaching his amazing science of Magnetic Control to a comparatively small group of people scattered over the world — necessarily charging from $200 to $500 for his personal instruction.
Now at last he has consented to make his powerful principles available to everyone — he has agreed to reveal his great secret to the public at a trifling cost that places it within reach of all.
Through the Shaftesbury system for the Cultivation of Personal Magnetism, you can become a new, dominant, powerful, magnetic personality. You can release all the magnetic influence of your nature — your mental magnetism, your sex magnetism, your emotional magnetism, your passional magnetism, your aggressive magnetism. You can sway and control others. You can command success. You can influence people to do the things you want them to do.
Use Your Personal Magnetism in Business and in Social Life
“No man or woman can succeed in the world without the subtle power of personal magnetism,” says the great Shaftesbury. Why don’t you use the magnetism of your personality to attract people to you, to win success in your business or profession, to become the man or woman you want to be?
The amazing science of Magnetic Control as taught by Edmund Shaftesbury will give you a wonderful new poise, a great new confidence in yourself, will make you buoyant, energetic, powerful.
This simple system, which you can follow at ease in the privacy of your home, will awaken your creative energies and set free your great thought-force — will make a new person of you almost overnight.
Think what this will mean to you in business, in social life, in the intimate relationships with other people! You will be the master. You will control. You will succeed.
Refuse to drift any longer. Release the great magnetic forces of your personality and astound everyone with your quick climb to power, wealth, influence.
The Facts Are Free — May We Send Them?
You will enjoy our interesting free book called Your Magnetic Powers. It explains the whole remarkable Shaftesbury system and what it will mean to you right from the start.
Why, you cannot possibly study the first elementary principles of this amazing system without feeling conscious of a new power surging through you, a new poise, a great new confidence in yourself, a new self-assurance!
Send for the free book today. There’s no obligation. A pleasure and surprise await you.
RALSTON UNIVERSITY PRESS
Dept. 14-B, Meriden, Conn.
I’d like to know more about the famous Shaftesbury system that develops mental and personal magnetism. Send me your interesting free book called Your Magnetic Powers and remember that there is not the slightest obligation to me.
Name: ____________________
Address: __________________
City: _____________________
State: ____________________
“
My Thoughts On The Man Behind The Magnetism
The ads you’re seeing weren’t random curiosities – they were part of a deliberate, early 20th-century movement to teach and spread the idea of personal magnetism.
One of the most prominent figures was Edmund Shaftesbury (real name Webster Edgerly) – an American author, teacher, and founder of the mail-order Ralston University in Meriden, Connecticut. Over several decades, Shaftesbury produced dozens of books and courses covering public speaking, self-confidence, leadership, influence, and what he called magnetic control.
His work may have been dressed in the marketing style of the 1900s – urgent headlines, bold promises, and a touch of theatrical flair — but the principles he was selling were built on real, human truths:
- The way you carry yourself changes how people respond to you.
- Voice, body language, and presence can be trained.
- Confidence and influence are skills, not accidents.
What Did These “Personal Magnetism” Books & Programs Actually Contain?
Behind the eye-catching headlines, students would receive a mix of:
- Posture and movement training to project confidence.
- Voice and breathing work to develop presence in conversation and public speaking.
- Mental conditioning — visualization, self-suggestion, and focus exercises.
- Influence techniques — learning how to hold attention, connect, and persuade.
- Vitality practices — physical health and energy management, which Shaftesbury considered essential to magnetism.
It was a complete-life approach — aimed at reshaping how you were perceived in every environment, from business to romance.
A Century-Long Thread
While the style of communication has changed… no one is mailing $3 to Connecticut anymore. The core concept of personal magnetism hasn’t lost its value.
In fact, many of the same fundamentals taught back then are alive today, except refined, tested, and adapted for the modern world. The Dark Aura Blackbook builds on a similar lineage, distilling aand improving this old knowledge into a direct, field-tested framework you can apply immediately.
Another Glimpse Into the Magnetic Past
The ad you just read was only one example of how Edmund Shaftesbury marketed the idea of “Personal Magnetism” to the world.
He didn’t just write one pitch… he created a whole library of bold, evocative copy designed to make the reader feel the promise before they even bought the course.
Some ads leaned romantic, focusing on the invisible spark between men and women. Others targeted ambition, promising instant command of any social or business setting.
And then there were the truly audacious ones… the kind that guaranteed transformation in just 24 hours.
Let’s take a look.
“Which One Has Personal Magnetism?
YOU can tell at a glance, of course. There is no mistaking the man, or the woman, whose very manner radiates personal attraction, whose very presence is a magnet that draws and holds the attention of others.
How much personal magnetism have you? Do you find it easy to mingle with strangers, making friends as you go? Do you find it easy to mix with people at a dance or at a party, feeling thoroughly poised, calm, sure of yourself? Do you find it easy to win the confidence of people in business, impressing them instantly, commanding their attention, swaying them to your way of thinking?
You have the magnetic attraction you need, but you are not using it! Learn the secret of magnetic control, and it is inevitable that you will be popular wherever you go, with whomever you happen to be. You can be popular in social life, successful in business. You can be strong, healthy, powerful—confident of yourself—conscious of your powers—successful! Here’s how!
The Shaftesbury System For Cultivating Personal Magnetism
Edmund Shaftesbury, famous scientist and psychologist, has perfected a simple system based upon the one great fundamental principle of magnetic control. It is the same amazing principle that Shaftesbury has been quietly teaching to a select group of people who were able to pay hundreds of dollars for the privilege. Now anyone, at trifling cost, can come into possession of this extraordinary secret of magnetic control that has made Shaftesbury one of the leading scientists of our age.
Through this simple system you can become a new, dominant, powerful, magnetic personality. You can release at once all the subtle magnetic influence of your nature—your imprisoned mental magnetism, your sex magnetism, your emotional magnetism, your passional magnetism, your aggressive magnetism. You can sway and control others. You can command success. You can influence people to do the things you want them to do. You can overcome nervousness, worry, ill health.
All these are but the first and most conspicuous results of magnetic control. The great, fundamental change is in your own personality. Release the magnetic influence of your nature—and feel instantly conscious of a new power surging through you, a new confidence in yourself, a new poise and self-assurance!
What Is Sex Magnetism?
What is that powerful magnetic influence that draws one man to one woman—forever, irresistibly? What is that strange, never-failing spark that awakens love? What is it, in man or woman, that seems to draw and fascinate—the hypnotic power that no one can resist?
You have it. Everyone has it. But do you use it?
An Interesting Booklet Sent Free On Request
We will be glad to send you, absolutely without cost or obligation, our fascinating new book called “Your Magnetic Powers” which explains in detail what personal magnetism really is, why only one person in a thousand uses this amazing natural power, and what it can do for you throughout life once you release it through the remarkable Shaftesbury system.
You must have a copy. Send your name and address so that we can forward it to you at once. No obligation.
RALSTON UNIVERSITY PRESS
Dept. 13-B — MERIDEN, CONN.
Ralston University Press, Dept. 13-B, Meriden, Conn.
I’d like to know a little more about Personal Magnetism, and about the famous Shaftesbury system that develops mental and personal magnetism. Send me your interesting free book called “Your Magnetic Powers” and remember that there is not the slightest obligation of any sort to me.
Name: ____________________
Address: __________________
City: __________ State: ______
“
The Timeless Truth Buried In This Ad
A hundred years ago, people were reading these exact words and feeling the same quiet jolt you might feel now. The technology has changed. The clothes have changed. But the hunger to walk into a room and have people notice, respect, and remember you? That’s timeless.
What’s fascinating is how boldly this ad tells you: “You have it. Everyone has it. But do you use it?”
And it’s true to this day. This is the same mindset shift we focus on at House of Pheromones — you’re not “missing” the ability to be magnetic. You’re simply not using it to its full potential yet.
Notice how it jumps from dances to business meetings to parties without skipping a beat. Magnetism isn’t something you turn on just for dating. It bleeds into your career, friendships, and everyday encounters. That’s why, when you work on your presence, everything in your life starts to shift at once.
Of course, pheromones are part of that first impression — a silent but powerful amplifier. But just like in the 1920s, the “secret sauce” was never just one thing you wear or say. It’s the total package: the way you move, the confidence in your eyes, the subtle cues you send without thinking.
And if the last ad painted personal magnetism as a skill to be developed and refined, the next one turned the promise up to full volume.
Here, Shaftesbury doesn’t just hint at transformation… he guarantees it, in twenty-four hours or no cost.
It’s bold, audacious, and dripping with the certainty that made his work impossible to ignore.
“I’ll Give You Magnetic Power in 24 Hours — Or No Cost!
I’ll give you the magnetic power to attract people to you instantly, wherever you go—
I’ll give you the magnetic power to be popular anywhere, in any society—
I’ll give you the magnetic power to influence the minds of men and women, to make them do what you want them to—
I’ll give you the magnetic power to become a dynamic, forceful, fascinating personality—
I’ll give you the magnetic power to dominate situations—
I’ll give you the magnetic power to win quick and conspicuous success in your business or profession—
And I’ll give you the secret of these magnetic powers in just twenty-four hours—or I don’t want a cent of your money.
That’s my unconditional guarantee! I don’t care how colorless your personality is—how lacking you are in the qualities of leadership—how timid and self-conscious you may be. Unless my secrets of instantaneous personal magnetism give you new magnetic powers within twenty-four hours—you don’t pay a cent!
Results Are Instantaneous
I’ll show you how to sway the minds of others—how to always appear at your best—how to dominate all situations through the sheer force of your personality.
You can’t expect life to bring you success when your entire attitude invites failure! You can’t expect to rise to glorious heights of achievement when you are shackled by fear and worry and self-consciousness!
The moment you read my secrets of personal magnetism you can apply them. Instantly the fetters that have held you down are struck off. You are FREE.
You will laugh at obstacles that once seemed insurmountable—you will toss aside timidity and awkwardness—you will feel your powers doubled, trebled!
My methods of personal magnetism should enable you to achieve your fondest ambitions. They will give you individuality, show you how to acquire a vibrant, charming voice, a fascinating manner. With the power of personal magnetism at your command, you will be enabled to go through life supremely happy—reaping the glowing rewards which a magnetic personality—and only a magnetic personality—can give you.
Personal magnetism is not limited to a fortunate few—it is Nature’s gift to every man and woman! You need only release the full sweep of your magnetic potentialities to become the dynamic, forceful, fascinating person you were intended to be.
The Facts Are Free
My secrets of personal magnetism have been put into a beautiful extra-large size volume under the title of “Instantaneous Personal Magnetism.”
The scope of Instantaneous Personal Magnetism is as broad as life itself. Fires of Magnetism, Sex Influences, The Magnetic Voice, Physical Magnetism, The Magnetic Eye, Oriental Methods, Advancement, and many other subjects are covered in this amazing book. It is entirely different from anything of the kind ever published—it tells you exactly how to cultivate the magnetic influence of your nature.
Originally published to sell for $5—this remarkable volume, bound in handsome dark burgundy with the title gold-embossed, is being offered at the special price of only $3. Send no money with the coupon—pay no C.O.D. You get the book first.
Remember, if this book does not do all I claim for it—simply return it within 5 days, and it costs you nothing! Otherwise, keep it as your own and remit only $3 in full payment.
You are the sole judge. You do not pay unless you are absolutely delighted. And then only $3. You simply can’t delay! Clip and mail the coupon, NOW.
Ralston University Press
Dept. 13-B, Meriden, Conn.
All right—I’ll be the judge. You may send me the volume, “Instantaneous Personal Magnetism” for 5 days’ FREE EXAMINATION in my home. Within the 5 days I will either remit the special low price of only $3, or return the book without cost or obligation.
Name: ________
Address: ______
City: _ State: ___
“
The Boldest Promise Yet
If the earlier ads were confident, this one is pure audacity. Not only does it promise transformation — it gives you a deadline: twenty-four hours or you don’t pay. That kind of certainty might sound impossible, but it reveals something important about the mindset behind personal magnetism.
True presence doesn’t have to take years to spark.
When you strip away hesitation, adjust your posture, project your voice, and align your intent — people feel the shift instantly. It’s why someone can meet you once and, within minutes, decide you’re someone worth knowing.
What also stands out here is the range of qualities he ties to magnetism: a vibrant voice, a fascinating manner, the ability to dominate situations, even physical energy. This is the same total-package approach we talk about at House of Pheromones — pheromones are an amplifier, but the real power comes from how you carry yourself moment to moment.
The underlying truth? The most magnetic people don’t wait for permission to change. They step into it now. And once you experience what that feels like, even for a day, you’ll never want to go back.
The Shift Begins The Moment You Decide
100 years ago, men whispered about Personal Magnetism in private circles.
Booklets promised it. Rumors exaggerated it. And a rare few walked into rooms and bent the air around them without saying a word.
Those men are almost extinct. Almost.
At House of Pheromones, we’ve revived and evolved that art… stripped of superstition, sharpened with modern psychology, and charged with the silent influence of advanced pheromone science.
We call it the “Dark Aura“.
It’s not a gimmick. It’s not a costume. It’s an energy that radiates from the core and makes people—especially women—react before they even realize why. It can’t be faked, but it can be built. And once you have it, you don’t chase… you draw.
When you step inside our private newsletter, you enter a quiet underground of men who know these secrets. Men who move differently. Who speak less, but say more. Who can be felt before they’re seen.
Your initiation is simple:
Claim The Dark Aura Blackbook For Free, Today.
It’s a 30-minute distillation of over a decade’s worth of the rarest, most potent strategies for attraction, influence, and life mastery… methods designed to slip beneath the surface of conscious interaction and rewire the way the world responds to you.
Inside, you’ll discover how to…
- Ignite subconscious fascination that lingers long after you’ve gone.
- Dissolve hesitation and replace it with quiet, unshakable certainty.
- Move with a presence that turns heads without effort or noise.
- Use pheromones not as a trick, but as a signal of something real.
- Make success and attraction a natural consequence of your being.
Most men will never know this power exists.
Even fewer will ever hold it.
Will you?
Claim The Dark Aura Blackbook Here 💎
Thanks for reading.
- PheroJoe
P.S. Picture this… You walk into a bar, a party, or even just down the street. The most beautiful woman there notices you before you’ve said a word… not because you’re loud, flashy, or trying to impress her… but because there’s something in the way you carry yourself she can feel. Her eyes keep finding you. She starts making her way closer.
Other men see it. They can’t figure it out. They stand there, drink in hand, wondering why she’s gravitating toward you and not them. That quiet envy? You’ll get used to it.
And when you finally speak to her, you feel zero hesitation. No racing heart, no mental gymnastics, no fear of rejection. Just the calm certainty of a man who knows he belongs — and she feels it too. That’s the Dark Aura. The silent pull that makes women curious, men respectful, and opportunities come to you without you chasing. Once you taste it, you won’t want to go back.
Get the Dark Aura Blackbook now and start building that presence today. Because the sooner you do, the sooner she’s the one closing the distance.
Read more about House Of Pheromones here.
