
ISO E Super Is the Synthetic Fragrance Note That Activates a Human Pheromone Receptor
The story most fragrance writers tell about ISO E Super is the one where the wearer can’t smell it and everyone else can. Spray Molecule 01 on the wrist in the morning, lose track of the scent inside half an hour, and at some point in the next several hours a stranger asks what you’re wearing.
The bottle isn’t broken. The molecule is doing exactly what it’s known for.
What that story usually leaves out is the receptor.
ISO E Super is a synthetic aroma compound first commercialised by International Flavors & Fragrances






